Born in 1997, Joey Li is a 24-year-old social entrepreneur dedicating her work towards building a business that supports homelessness. After studying her master’s degree at City University where she met her co-founder, she started Leiho. A social enterprise where every purchase helps to fund basic essentials such as clean socks, underwear, toiletries, sleeping bags or even a hot meal to those without a home.
“I’ve lived in 5 different countries all of which have been big cities like Singapore, Hong Kong, Los Angeles, London and Vancouver – all of which has allowed me to connect with lots of people from different backgrounds and cultures, but equally, it has opened my eye to a lot of structural inequalities and that has had a huge impact in the work that I do with Leiho.”
Prior to starting Leiho, she was an undergraduate at Newcastle University studying Media and Communications whilst working in the creative and events industry. Joey’s passion for purpose led businesses has allowed her to work closely with 37 different charities and projects in the past 2 years. Her goal is to ensure that those without a home can still have access to the basic human needs of safety, health, comfort and hygiene.
