As a Pastry Chef trained to a Michelin star standard, I create exquisite branded macaroon gifts for large corporates, including Pantone match macaroons, branded gift tags, ribbons, and macaroons.
An experienced speaker on social enterprise and entrepreneurship, I am enthusiastic about increasing awareness about the sector and inspiring young people to set up in social enterprise.
I created Miss Macaroon because I wanted to create a social enterprise business that combined my passion for premium quality food – born from my training as a high-end pastry chef at University College Birmingham – and my work in Michelin starred restaurant Purnell’s in Birmingham. But I also wanted to provide opportunities for young people seeking a career and to build confidence in themselves. My ultimate aim was to help youngsters break into a highly competitive industry while providing moments of sublime indulgence for my customers, who through buying our macaroons, are helping many young people to achieve their lifetime goals.
I am passionate about providing training, employment opportunities and work experience placements for marginalised young people from deprived wards of Birmingham and the West Midlands. Miss Macaroon works with care leavers, offenders and ex-offenders, and BME groups aged 18 to 35 years who are not in employment, education or training.