Having more than a decade of experience in strategy and management positions worldwide, I always gravitated towards the arts. The global pandemic hit artists, especially women very hard, leaving them out of exposure and with a lack of traditional marketing tools. With lots and lots of artist friends worldwide, I was very much aware of their pain and desperation during those days. This is how the ‘Evolet’ brand came into play, aiming to promote the art of young women artists in the form of exceptional quality and aesthetic silk scarves, targeted to niche markets of buyers and collectors worldwide.
Using 100% natural top-quality silk and EU-certified ECO printing processes and dyes, the scarves and their packaging is still made in Ukraine, despite war and being distributed all around the world spreading word of peace and resilience.