Laura McDermott is passionate about designing sustainable innovations, impactful experiences and educational programs. After moving from her native Ireland to Spain in 2015, Laura began working in the spaces of education and sustainability. She is now the Director of Academic Experience and Innovation at IE Business School, Adjunct Professor of Innovation and Design at IE University and formerly the Design Lead in the IE Center for Social Innovation and Sustainability.

Within her broad range of work, Laura designs sustainable innovation projects, specifically from a behavioural lens, with educational institutions, startups and corporates. She has published articles in The Beam and Global Voices, as well as receiving two IE Awards for the Humanities for her writings on Ethics, Democracy, Mentorship, Behavioural Design and Sustainability.

Laura graduated with First-Class Honours from the Master in Customer Experience and Innovation (MCXI) from IE Business School, Madrid (Spain). In addition, she holds an Honours Degree in English Studies from Trinity College Dublin (Ireland), and an Honours Certificate in Bilingual Education from the International University of Catalunya (Spain).

Director of Academic Experience & Innovation at IE Business School, Madrid
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Designing impactful experiences through sustainable innovation
I’m driven by an obsession for learning, innovation and sustainability. Being an educator and project-builder at IE has always been a great opportunity to engage with those different areas, since IE's purpose is to foster “positive change through education, research, and innovation
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