Joanna Pollard is Project Lead for the eBay for Change programme. She has almost two decades’ experience in the field of fair and ethical trade, having run her own fair trade retail business for 17 years. A former Chair of BAFTS Fair Trade Network UK she is currently Chair of Fairtrade Lancashire. She is passionate about finding routes to market for marginalised producers and supporting poverty reduction through employment and trade. In autumn 2023 Joanna co-founded a new social enterprise – Alls Fair Tours – offering trade justice-themed tours of Ghana as a way to promote income generation through tourism in cocoa-growing regions.
Project Lead for Social Enterprise UK, eBay for Change Membership & Monitoring Lead, BAFTS Fair Trade Network UK and Director, All's Fair Tours Ltd
Passionate about finding routes to market for marginalised producers and supporting poverty reduction through employment and trade.
For over 400 years the rules of global trade have been stacked against farmers, workers and artisans in the global south. The global cost of living crisis, paired with the climate crisis make wholesale reform of the global trade order essential and critical. The world is smaller than it has ever been and I firmly believe that solidarity and understanding between workers across continents is the only way to bring about the changes we urgently need to see.
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