Astrid is on a mission. A mission to change the lives of 100 million Europeans to improve their financial health and support a greener life. So doesn’t do this on her own. She leads the way with her fintech Sofie to support financial institutions and employers to use behavioural economics to activate their customers and employees. Astrid has over 15 years of experience in the financial industry and sustainability. She gets into a flow when she can combine different fields of her interest to activate people to get into action. For this she builds long-time customer relationships, uses applied psychology, behaviourial economics, data, fintech and in-depth knowledge of personal finances. She envisions what is needed in society, formulates the necessary strategies and makes them happen. Her power is that she can think and act big and small. She doesn’t hesitate to reach out to CEO’s on top level, support employees with different talents or talk to users to improve their lifes.
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Founder of Sofie
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On a mission to change the lives of 100 million Europeans to improve their financial health and support a greener life.
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My mission is to support financial health and a greener life for everyone. I believe peace of mind and financial room to make choices are essential. I also believe that a more holistic approach on finances and social norms are important to change our society. We need change, there are already too many people struggling with their finances, the social impact of climate change will enhance this.
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