I am the founder of Women in Travel cic, a social enterprise dedicated to empowering women through employability and entrepreneurship in travel, tourism and hospitality. In January 2020, I also launched the first International Women in Travel and Tourism Forum that took place in Iceland and at which the First Lady gave her keynote.
I have been called a trailblazer and a disruptor and more recently ‘one of nine women TRANSFORMING travel’ (Matador network).
I have 20+ years in the sector in strategy and consulting roles for organisations including the World Travel and Tourism Council and KPMG. I have dedicated over 15 years to supporting women in the sector, first within gender consulting boutique Shine and more recently launching social enterprise Women in Travel .
We partner with employers and organisations to provide them with diverse talent by training and mentoring unemployed and disadvantaged women.
We also run UK and international events/programmes that inspire, engage, educate and connect women from diverse backgrounds to industry brands.
In 2018 Women in Travel was the first organisation to launch a trail-blazing initiative to call for greater representation and visibility of black and Asian women in industry.
I am totally committed to ensuring that women claim their role at the heart of communities as I firmly believe this is the only way we will ever achieve a fairer, gender balanced and sustainable society.
