Women have always needed help to solve the usual difficulties in breastfeeding, what has changed is the figure that accompanies them. Women have always relied on the help of other women to learn how to raise and nurture their children. From observation arises knowledge, from knowledge security and resolution capacity. It is from the expansion of artificial milk as an almost general way of feeding babies, that women lose their knowledge about breastfeeding. From this loss and the slow and gradual recovery of breastfeeding knowledge, a new figure appears: the lactation monitors/advisors. Women with their own experience and specific training who offer their time, within social volunteering, to help and accompany other nursing mothers.
Alba is a co-founder of LastApp, a Barcelona-based startup that provides Artificial Intelligence in novel use cases: Breastfeeding and Maternity. It has become the number one choice for expert, confidential and customized advice in real-time among mothers by developing an innovative approach to lower health care costs and improve women’s satisfaction. The App now solves over 100,000 consultations automatically per week and has become the #1 breastfeeding app in Spain used by 23% of Spanish new mothers as well as being downloaded in 177 countries worldwide. We have built key strategic relationships with major players in the maternity ecosystem and are looking to expand internationally. LactApp Women’s Health builds its innovative solution on the firm belief that while breastfeeding can be hard, women should get all the available information, professional care and support network.