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Introduction

Ukraine’s SEs and SESOs show growing adoption but shallow integration.

 

Key Actions

  • Embed long-term, multi-disciplinary training
  • Hands-on, use-case learning for hybrid models
  • Shared toolkits for CRM, dashboards, and paid services
  • Peer learning, mentorship, and digital leadership
  • AI literacy and strategic adoption

 

Why This Matters

Digitalisation requires skills, mindset, and strategy, not just tools, to strengthen SEs and SESOs in complex environments.

Co-funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the EUROPEAN INNOVATION COUNCIL AND SMES EXECUTIVE AGENCY (EISMEA). Neither the European Union nor EISMEA can be held responsible for them.

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Billy Groom presenting at EMES conference 2025