Advocacy is no longer a solo effort. In today’s interconnected world, the most effective campaigns are built on collaboration. This was the focus of Euclid Network’s Driving Positive Change webinar, where participants gathered to explore Collaborative Advocacy Strategies. With insights from Jan Peloza, MBA, CEO of Impact Hub Ljubljana, and Jessamine Davis, Policy Co-Lead at Social Entrepreneurship Netzwerk Deutschland e.V., the session highlighted how partnerships and collective action can create real and lasting change.
These insightful speakers shared their expertise on how to navigate the complexities of advocacy, emphasising the importance of trust, persistence, and relationship-building. Here’s a look at the key takeaways from this inspiring event.
The Power of Collaboration in Advocacy
One of the core themes of the webinar was the undeniable strength of collaboration. Advocacy can often feel like an uphill battle. However, by building partnerships and working together, advocates can amplify their voices and create larger waves of change. It’s about persistence, shared goals, and understanding that while some conversations may be tough, they are part of the process of driving systemic change.
Celebrate the Small Wins
In advocacy, it’s easy to focus on the long road ahead and overlook the small victories along the way. One of the key points emphasised during the webinar was the importance of taking time to celebrate each achievement—no matter how small. Whether it’s securing a critical meeting with a policymaker or gaining a new ally, every step forward counts.
Acknowledging these wins not only motivates teams but also fuels the next push forward. The advocacy journey is a marathon, not a sprint, and recognising progress—both big and small—is vital for maintaining momentum.
Balancing Morals and Collaboration
Jan Peloza shared his internal conflict about possibly working with representatives from large corporations such as Coca-Cola or Shell at the World Economic Forum, wondering if this would require compromising his values. This is a common challenge for advocates—how to collaborate with influential organisations while staying true to their core beliefs.
The takeaway from this experience is that advocacy requires a balance between pragmatism and principles. It’s possible to engage with diverse stakeholders, including businesses, without losing sight of the mission. In fact, bringing these unlikely partners to the table can lead to innovative solutions that benefit everyone involved.
Conclusion: Shaping the Future of Advocacy
The Euclid Network’s Driving Positive Change webinar highlighted that collaborative advocacy is more than just amplifying individual voices—it’s about building strong partnerships, creating trust, and fostering relationships that drive long-term change. Whether through informal agreements or strategic partnerships with businesses, advocacy requires patience, persistence, and the willingness to engage with a diverse range of stakeholders.
In an increasingly interconnected world, collaboration is not just an option—it’s essential. As the workshop demonstrated, we are stronger when we work together. By leveraging the power of collective advocacy, real change is possible.
Euclid Network continues to drive positive change through innovation and collaboration in the social impact space. For more information on the Driving Positive Change series please contact ines@euclidnetwork.eu.



