“Tatjana now successfully implements her newly obtained skills, experience and contacts in growing her business.”
New entrepreneur Tatjana Baļvas has gained 15 years’ experience as event manager, media relations and PR practitioner. So far she has had a very diverse career path. Tatjana was news service reporter during the 2014 Olympic Winter Games and part of the press center team during the Luge World Cup 2016. Besides this, she also acquired experience as an art director and event manager for several popular Latvian restaurants and clubs. She was also a PR and marketing manager for international music festival “Summertime” which is organised by the Latvian opera singer Inese Galante. After gaining such a wide experience and establishing useful business contacts Tatjana decided she is ready to take up even bigger challenge and establish her own PR agency “BT Production”.
After launching her business she understood that she needs to get a deeper comprehension of how people of her profession run similar business abroad in order to get new ideas for development of her own business. So, she decided to partake in Erasmus for Young Entrepreneurs and got in touch with host entrepreneur Anna Korjakina, the founder of lifestyle magazine Rutage. Anna’s business was exactly the one to let Tatjana learn how to build and maintain relationships in a fast-moving and diverse environment. It also allowed her to understand which are the most important factors for journalists and media owners, that ensure successful cooperation and long-lasting relationship with PR practitioners.
During the four and a half month stay in London, Tatjana participated in Anna’s daily decision-making process, went on two business trips, visited many big events and exhibitions taking place in London, such as London Fashion Week, World Travel Market and others. During these events, Tatjana also participated in workshops and master classes, visited networking events and established useful contacts for possible cooperation in future. Tatjana admits that this exchange allowed her to see how such business are run abroad and “learned different business and management approaches”. She also says that she is very satisfied with her experience.
Tatjana described herself in a following way “I am a very open-minded and active person striving to learn new things, and also very enthusiastic about the things I do. I am ready to invest all my skills and experience while participating with host entrepreneur’s projects, so that both parties gain an added value in the result of this synergy.” And this has proven right, since during the exchange both entrepreneurs developed combined product which both of them can implement not only in their respective markets but also internationally.
Together, they have developed the service from an idea to a functioning product and already created a database of more than 200 clients to whom they have already started to offer the service. Besides this, Tatjana now successfully implements her newly obtained skills, experience and contacts in growing her business.
“During the four and a half month stay in London, Tatjana participated in Anna’s daily decision-making process, went on two business trips, visited many big events and exhibitions taking place in London, such as London Fashion Week, World Travel Market and others. ”
Are you ready to test your business model abroad?
If you would like to find out more about the Erasmus for Entrepreneurs programme please contact the EN team!